Network marketing, also known as multi level marketing (mlm) involves the process of distributing products through a team of independent business distributors, and has in its time been tainted with some very negative publicity.
But despite that, network marketing has survived and is a fantastic business model when you find the right company. It is one of the few business industries where the opportunity to earn money is only limited by your own mind! But the difficult question to answer is always "What company should I become a distributor for?"
Below are 7 very important aspects to consider when thinking about becoming an independent distributor for a network marketing company. If they can tick all the boxes mentioned here then chances are they will make a great company to become involved with.
Due diligence is important before you start because nothing is worse than finding yourself involved with a company that doesn't last, or finding yourself ready to give up because you did not get the support you require.
1. Look at the experience of your sponsor
I have placed this first because it is even more important (in my opinion) than looking at the company. You can join the best company in the world and get no support, or a small network company and have constant daily support that helps you to achieve your financial goals.
The thing to look at is the experience of your sponsor in helping you with this business. Many people will be working full time while building their business, or they may be a sole proprietor earning extra revenue. Take a look at what they do or did in their main job and how those skills can help you when you are building your business.
You also want to find out how accessible they are. Can you easily get hold of all their contact details? How long does it take them to respond to your calls or emails? Of course this ma y not be an indication of how they will help you after you join. They may start off attentive until you are in their team. But it can also be an indication of a supportive sponsor.
Do they offer any activities or business building resources outside of the normal company ones? Maybe they run tele-seminars for their team, or provide worksheets that will help you plan your business.
You can succeed without an attentive sponsor, but it makes life so much easier, and really shortens the learning curve when you have one.
You should seek to align yourself with an experienced leader and learn as much as possible from his or her recruiting methods. Be sure to investigate your sponsor because that can be the one factor that determines success or failure for you. It is said that misery loves company; so does success.
2. How Stable Is The Company?
Now take a look at the company. Have they been trading for more than 5 years? Do they have solid financial backing? Excellent management? Training and Resources? A 'distributor first' philosophy? These things are important. You have the advantage of being able to choose from a huge range of network marketing businesses, so why choose one that doesn't care?
You want to make sure that learning how to make money as a distributor is easy to understand, and you want to make sure that the company has been doing it long enough to believe they will be around for a while.
You know the saying that the proof of the pudding is in the eating; just so the proof of the stability of a Network Marketing company is in the duration of survival.
3. What customer support is available?
What support is offered for new distributors as they learn the ropes? How are established distributors looked after? You want to know this not only for you, but for everyone that you will introduce into the business. If you introduce someone who becomes unhappy with the lack of support they will give up and leave very quickly. It takes a lot of work to build your team, don't let lack of customer support ruin it.
Usually as a distributor you are also the customer, so what support is offered on that end? Is customer support for your potential customers easy to get hold of and do they have a policy for answering questions quickly?
4. What products are available?
What you are looking for here is quality, it is a tough enough job to spend your time recruiting new distributors without having to deal with unhappy customers. High quality (unique if possible), reasonably priced products or services.
It has been a tradition of network marketing companies to produce high end, great quality products because the thousands saved on advertising is instead used in product creation and distributor training.
5. Compensation Plan
I have already mentioned that a successful MLM company will have a "distributor first" philosophy. In no other place should this be exhibited more than in the compensation plan. It takes only some simple arithmetic to see how many sales or distributors you need in your organization in order to be in profit. Most people don't take the time to do the math and sometimes are "deceived" by the fancy potential income charts that are put out by the company.
Take a good long look at the whole compensation plan, do not skim through this because it seems "boring." Also avoid getting taken in by claims of 60% compensation and other large percentage claims.
Many companies provide training and promotional materials for their distributors but it is often difficult to strike a balance between product promotion and distributor training. And distributor training normally takes a backseat (which is why a great sponsor is important - see No1 above). You should be wary of companies that charge exorbitant prices for their promotional materials. You are investing your advertising dollars so the company should not seek to make a profit from you here-although many do.
6.Terms and Conditions
Of equal importance to the compensation plan are the terms and conditions. Look to see whether you are tied in for a certain period and whether you are willing to comply with that. Check out whether there is anything stopping you from immediately leaving the company. In the company that I am a distributor for you are paying for a package. They provide a monthly option for those not able to pay the full price upfront, but you cannot turn around a few months later and decide to leave (although a settlement fee is available).
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Saturday, February 10, 2007
7 Steps to Winning the Network Marketing Game
Something About Robert Kiyosaki
About Robert Kiyosaki
Wisdom in a Nutshell
FINANCIAL LITERACY = FINANCIAL INDEPENDENCE
A true tale of two dads one a highly educated professor, the other, an eighth grade dropout. Educated dad left his family with nothing, except maybe some unpaid bills. The dropout later became one of Hawaii's richest men and left his son an empire. One dad would say, “I can't afford it” while the other, asked,“How can I afford it?” Rich dad teaches two boys priceless lessons on money, by making them learn through experience. The most important lesson of all is How to Use Your Mind and Time to create personal wealth. Free yourself from the proverbial “rat race”. Learn to spot opportunities, create solutions and “mind your own business”. Learn to make money work for you, and not be its slave. Rich Dad's Words of Wisdom: You are what you Think. A job is a short-term solution to a long-term problem. A highly paid slave is still a slave. Why climb the corporate ladder when you can own the ladder?
What the Rich Teach Their Kids About Money- That the Poor and Middle Class Do Not!
Retiring at the age of 47, Robert continued with his love of investing. It was during his "retirement", he wrote Rich Dad Poor Dad, the #1 New York Times bestseller. Robert followed with Rich Dad's CASHFLOW Quadrant and Rich Dad's Guide to Investing - all 3 books have been on the top 10 best-seller lists simultaneously on The Wall Street Journal, USA Today and The New York Times. In January 2001 Robert launched Rich Kid Smart Kid.
Robert T. Kiyosaki
The rationale for teaching people financial literacy comes from the fact there is no real job security these days. Even after years of toil, the poor and middle class may find they do not have sufficient funds for their children's college education, or their own retirement. Why work for a corporation, the government, and the bank all your life? Awaken your financial genius and gain financial independence and freedom!
At age 9, Robert Kiyosaki and his best friend Mike asked Mike's father (Rich Dad) to teach them how to make money. After 3 weeks of dusting cans in one of Rich Dad's convenience stores at 10 cents a week, Kiyosaki was ready to quit. Rich Dad pointed out this is exactly what his employees sounded like. Some people quit a job because it doesn't pay well. Others see it as an opportunity to learn something new.
Work to Learn.
Next Rich Dad put the two boys to work, this time for nothing. Doing this forced them to think up a source of income, a business scheme. The opportunity came to them upon noticing discarded comic books in the store. The first business plan was hatched. The boys opened a comic book library and employed Mike's sister at 1$ a week to mind it. Soon they were earning
$9.50 a week without having to physically run the library, while kids read as much comics as they could in two hours after school for only a few cents. They don't teach this at school.
The growing gap between rich and poor is rooted in the antiquated educational system.
Maximizing The Effectiveness Of Your Network Marketing Advertising Dollars
It is common to assume that you want to advertise to get leads or prospects to look into your network marketing program and potentially have these prospects join your organization.
What is not commonly known to most networkers is that they can maximize the effectiveness of their advertising dollars by getting their money back either when their prospects join or do not join their program.
While this method can easily be done online, you can find a way to do it offline as well.
For the sake of this example, let's assume that you have an online MLM to start with.
1. Your network marketing program as a back-end profit
Your intention is to quickly recoup your advertising cost before your prospects even take a look at your network marketing program.
You can do this by selling quality infoproduct, such as an ebook - educating your prospects about network marketing in particular or the products or services your network marketing company has to offer.
For example, if your prospects are internet marketers, it makes sense to tell them how internet marketing and network marketing can work together hand-in-hand nicely to further increase their income. If they have not looked into network marketing yet, it could be their big mistake as network marketing industry is not the same as it was before ten years ago.
So, creating an ebook about the topic above will probably be a good choice to introduce network marketing concept to internet marketers in general. Then, make sure you suggest a company (your network marketing company) for them to check out.
In this case, you already made upfront profit from selling your ebook, and if your customers join your network marketing program, it will be a bonus residual income for you.
What if you couldn't create an ebook?
Try creating an e-course or starting a newsletter. Then, charge a small fee for your e-course or newsletter subscription. That will work too.
2. Your network marketing program as a front-end profit
This is a direct approach with a little twist.
You advertise your online network marketing program but before you let your prospects know more about your products or services, make sure you get their contact information first.
Their contact information could be their names, emails and phone numbers.
Then, get this information into your autoresponder or your mailing list software.
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Thursday, February 8, 2007
Robert Kiyosaki's Take on Entrepreneurship
If you think that you don't need to know what Robert Kiyosaki (and who is he by the way) thinks about entrepreneurship, well I would say that you need to first ask who Robert Kiyosaki actually is. Have you heard people talking about the book Rich Dad Poor Dad, which is coincidently the longest running best seller on the New York Times, Wall Street Journal, USA Today and Business Week? If the answer is yes, let me tell you that Robert Kiyosaki is the author of this best seller Rich Dad Poor Dad.
I sincerely hope that you would now be more interested in finding out Robert Kiyosaki’s take on entrepreneurship. After all he has been instrumental in initiating thousands of people into being entrepreneurs. The next question could be the reason for turning entrepreneur. You have a very good job, you are earning good money and your life is secure and stable. What more could you want? There is something which is called ambition and there is something which is called realizing your full potential. Don't you think if you are good enough to be valuable for your employer, won't you be good enough for yourself?
The basic difference between an entrepreneur and an employee according to Robert Kiyosaki is the mental set up. Employees as per Robert Kiyosaki are more concerned about resources while entrepreneurs are more concerned about opportunities. Let me ask you a question. Suppose you find a very good piece of real estate, what would be your reaction to it? Would you leave it just because you don't have the cash for it or would you tie up the property first and look for money later? Believe me the answer is very important and very pertinent to our current discussion.
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Wednesday, February 7, 2007
Tips to Network Marketing Success
All network marketing leads are not created equal. If you buy leads you do not know how many times they have been sold or how fresh they are. The mlm lead company will give you categories like 1 day old, or 30 days old, or 90 days old. The older they are the less they cost. The older they are the more they have already been worked by your competitors.
How you get around that is by using the internet to get your own leads for you. This is called prospecting. In the old days prospecting meant going out in public and handing out business cards. You should still do that in a natural way throughout your day. But the internet can allow you to do so much more.
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Top 10 Tips For a Successful Network Marketing Presentation
As network marketers, we often have important information to impart and our role in doing so is a major one. Many, many times I have had the pleasure of having people approach me to say how hearing me speak literally changed their lives due to the powerful message and the persuasiveness of the delivery. Most people in MLM are not trained presenters or salespersons but there are a few steps everyone can take to make sure their message has the best possible chance of being well received. Here are my top tips:
1. KNOW YOUR AUDIENCE: Not every pitch will work for everyone so before you go to present the products or the business, whether it’s to just one person or to many, do a little research to ensure you’re presenting at the appropriate level. If your presentation is too lightweight, you’ll bore them; too in depth, you’ll confuse them. Either way, they will switch off and your vital words will fall on deaf ears.
2. WIIFM: Yes, that old chestnut, but it’s worth repeating as it’s so often forgotten. Bearing in mind tip no. 1, what are the challenges faced by this person or this group of people? How does your business opportunity or your product solve their problems? Focus on answering these questions rather than trotting out the mechanics of your offering. Your audience must feel you’ve prepared your presentation specially for them, even if it’s essentially the same one you’re giving all the time.
3. CONTINUALLY LEARN AND PRACTICE PRESENTING: One of the most important skills any network marketer can hone is that of becoming an accomplished speaker. It impacts so many other areas of your life as it massively increases your self-confidence. The more professionally you can deliver your message, the more readily it will be received, the more lives you will touch and the more money you will make in your business. Learning to present well is an investment in yourself and can give you the greatest return on the capital you’ve invested.
4. HANDLE DISSENTERS WELL: One of the major fears I hear from network marketers is that of being faced with doubting prospects or those who dispute what they’re being told. Unfortunately, the tendency is to dig in and fight your corner but this can turn the discussion into an argument and work against you, especially if you’re giving a presentation in front of a group. When you’re faced with negativity, always start your answer with “That’s a very good question…” and continue with your viewpoint. Wherever possible, turn things around to make your audience right.
5. SHOW, DON’T TELL: Show the products you’re talking about. Let people feel, smell and see for themselves instead of just hearing what they are like. If you’re making a presentation about the business opportunity, remember that your company has probably done a lot to make things easier for you. Make sure you get the prospecting materials they offer, show the pictures of the top distributors, talk about them as if they are real people.
6. LET YOUR GUARD DOWN: People buy from those they know, like and trust. How can they do any of this if you won’t let them get to know the real you. You don’t have to be perfect, you can talk about your own challenges, beliefs, family, hopes and dreams. Doing so gives your prospects more opportunity to identify with you so you can use the similarities to build rapport.
7. STORIES INSTEAD OF FACTS: When we get excited about our products, we often delve into the features of the products, what works and why. This is all very exciting once you’ve had your first wonderful product experience, but it doesn’t make for a very exciting lead-in to your presentation. People want to know about results. They want the bottom line. There’s plenty of time to get to the detail later but to start this way could send most of your prospects to sleep (apart from the professors in the audience, of course). The best way to illustrate what your products or business opportunity can do is through telling stories. Use your own story or a case study of someone you know. Use emotive words. Remember, not just the facts, the feelings too.
Five Misconceptions About Network Marketing
I'm about to tell you to discard almost everything you've heard about network marketing. Multilevel marketing, also known as mlm or network marketing, is a specialized niche of sales that has the potential to catapult you into five figure monthly earnings, but only if you understand it and approach your marketing seriously. The fact is, most of what you've heard about network marketing is misconception, some of it fostered by recruiters and some of it by detractors. Here are the five most common myths about network marketing and how they can trip you up.
1. Network marketing – isn't that just like a pyramid scheme?
Pyramid schemes are illegal investment schemes that involve no product – or more precisely, the investment scheme itself is the product. Network marketing, on the other hand, is a way to sell a product through word of mouth. As in any other business, the more people you have working for you and selling product, the more money you will make. Developing your network will build your income, but only if you are basing it on a solid product that people want to buy.
2. Network marketing is a get-rich quick scheme.
Few people will 'get rich' and fewer will get rich quick. Like any other home business, a network marketing business takes time to grow. You won't see those five figure incomes the first month you're in business. You'll have to put in the time to develop your network and build it into a successful sales team before you'll start to see a consistent stream of income.
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